Paris Hilton has done it, as has Carmen Electra and Dita Von Teese. Now Kim Kardashian is giving it a try.
The reality star will be the celebrity date for billionaire Richard Lugner, 81, during this evening's Vienna Opera Ball. On Thursday afternoon the reality star looked uncomfortable as she attended a press conference with the senior citizen in front of his mega shopping mall in the Austrian city.
Mom Kris Jenner seemed to be thrilled, however, with the appearance, as she was seen laughing and smiling while her daughter fulfilled her obligations.
Laughing all the way to the bank: Kris Jenner (far right) looked thrilled as daughter Kim Kardashian posed with billionaire Richard Lugner, 81, in front of his mall in Vienna, Austria on Thursday
Though the E! favorite brought along daughter North, aged eight months, to the European city, the baby was not seen during the afternoon press meeting. Kim's fiancé Kanye West was not along either.
The new mother showed off a trim waistline in a fitted white dress that would be appropriate for a spring tea party. She also wore a matching white coat as she posed next to the entrepreneur, who looked exhausted and stressed out.
Not one to give glamor a day off, Kardashian walked in light grey high heels during her meet and greet. Her hair was worn straight and long, and there wasn't much color on her face, just the usual black eye makeup.
Friends in rich places: Lugner (center) reportedly pays celebrities to attend the Vienna Opera Ball with him every year
Mother Kris looked ecstatic to be a part of all the hoopla.
She smiled from ear-to-ear in a black suit with a low-cut top that displayed her cleavage.
At one point she stood near her daughter as she gave a short speech.
Standing off to the side and holding a bouquet of flowers, Jenner almost looked like a bridesmaid to the white-clad Kim who was standing close to the tycoon.
He likes the young ladies: Lugner with Paris Hilton in 2007 (left) and with reported 'Bunga Bunga' girl Karima El-Mahroug in 2011 (right)
Celebrities who have attended the opera with Lugner in the past have reportedly been paid for their appearances.
Numbers as low as $150,000 and as high as $1m have been whispered about.
There has also been reports that the women get to borrow expensive jewelry for the Ball.
Lindsay Lohan was memorably a no show at the event in 2010 after promising to appear.
Paris seemed to enjoy her time with the older businessman in 2007.
What's black and white and famous all over?: The mother and daughter team complement each other in contrasting colors
Like peanut butter and jelly: Mama Jenner is often by Kim's side as she travels; the two were together in Dubai in 2011
Odd set up: Jenner looked thrilled as her 33-year-old daughter appeared uneasy as she was given instructions by the entrepreneur during the afternoon meet and greet
Always the pro: Though she must have been jet-lagged, the E! favorite did her duties by waving to the press
Chaperone: The matriarch usually goes along with Kim when she makes paid appearances
A tired fox: The octogenarian looked like he could use a nap as he posed with the 58-year-old momager and the young super star
In 2001 Lugner made a misstep when he paid Karima El-Mahroug €40,000 (£34,000) to be his escort.
Unbeknownst to Lugner, Karima was also known as 'Ruby The Heart Stealer,' and was one of Silvio Berlusconi's infamous 'bunga bunga' girls.
In February 2011, Berlusconi was charged with paying for sex with Mahroug between February and May 2010 when she was under 18.
He was also charged with abusing his political powers in an attempt to cover up the relationship.
On 24 June 2013, Berlusconi was found guilty of paying El Mahroug for sex when she was 17 years old, and of abusing his powers in an ensuing cover up.
Something out of place?: The cover girl seemed to be having issues with her undergarment
It's understandable why Kris and Kim wanted to flee the US this week.
On Thursday RadarOnline reported their show Keeping Up With The Kardashians lost 500,000 viewers in one week.
Season nine has had some very disappointing numbers overall with the season premiere at 2.56 million viewers.
The show used to see almost almost 3.4 million viewers in its hey day. That's almost 100,000 more viewers than now.
She gives good face: The former Playboy model wore flawless makeup with neutral tones and only light pink lip gloss
Still, the show has been renewed for several more seasons, according to TMZ, in a deal that will be worth more than $40m.
Kim has been spending more time in Europe as she is planning her summer wedding to West there.
According to UsWeekly, the event will take place just outside of Paris in May.
On Wednesday Kim told E! that the ceremony will be small and intimate.
She arrived in style: The mother to North came in high heels in a chauffeured car
Never a day off from glamor: The beauty wore high heels to the event
Her family: Kim was last seen with fiancé Kanye West on Tuesday in NYC as she pushed baby North, aged eight months
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